Quick Mattress Store Comparisons
| Store Name | Specialty | Price Range | Best For |
|---|
| Ashley Store | Memory foam & hybrid mattresses | $-$$ | Budget-conscious shoppers |
| GFO - Grand Furniture Outlet | Discounted name brands | $-$$ | Bargain hunters |
| Grand Furniture | Traditional & luxury mattresses | $$-$$$ | Quality seekers |
| Haynes Furniture | Full-service furniture store | $$-$$$ | One-stop shoppers |
| Mattress Firm Virginia Beach Boulevard | National mattress chain | $-$$$ | Brand selection |
| Rooms To Go | Complete bedroom sets | $$ | Room packages |
Top Mattress Stores in Virginia Beach
Haynes Furniture
This local Virginia Beach institution has been serving families since 1951, offering everything from budget-friendly options to premium luxury mattresses. They carry major brands like Sealy, Serta, and Tempur-Pedic, with knowledgeable staff who really know their products.
Queen mattresses typically start around $600, with luxury models reaching $3,000 or more. Their showroom on Virginia Beach Boulevard is spacious and well-organized, making it easy to compare different comfort levels.
Best for: Shoppers wanting local service with national brand selection
Contact: 5324 Virginia Beach Blvd, Virginia Beach, VA 23462
Website: Visit their website
Phone: +1-757-497-9681
Rooms To Go
This national chain specializes in complete room packages, making it perfect if you need more than just a mattress. Their Virginia Beach location often runs promotions where you can get a mattress, bed frame, and matching furniture for one bundled price.
Queen mattress sets typically range from $500 to $1,500, with frequent sales that can bring prices down significantly. They focus mainly on their private label brands, which offer good value for the money.
Best for: Shoppers furnishing entire bedrooms or looking for package deals
Contact: 5441 Virginia Beach Blvd Ste A, Virginia Beach, VA 23462
Website: Visit their website
Phone: +1-757-355-5720
Ashley Store
Ashley HomeStore brings their signature affordable style to Virginia Beach with multiple convenient locations. They've really stepped up their mattress game in recent years, offering both traditional innerspring and modern memory foam options at competitive prices.
You can find queen mattresses starting as low as $300, with their premium hybrid models topping out around $1,200. Their financing options are particularly attractive for military families, which is important here in Hampton Roads.
Best for: Budget-conscious shoppers and military families needing flexible financing
Contact: Multiple locations
Website: Visit their website
Phone: +1-757-499-4041
GFO - Grand Furniture Outlet
This outlet store is a hidden gem for finding quality mattresses at discounted prices. They carry overstock, floor models, and discontinued items from Grand Furniture's main stores, often at 30-50% off regular prices.
Queen mattresses here typically range from $400 to $1,000, representing excellent value for name-brand products. The selection changes frequently, so it's worth checking back regularly if you don't find what you want on your first visit.
Best for: Deal hunters who don't mind limited selection for significant savings
Contact: 5565 Virginia Beach Blvd, Virginia Beach, VA 23462
Website: Visit their website
Phone: +1-757-461-2964
Grand Furniture
The parent company of GFO, Grand Furniture offers the full retail experience with their complete selection of mattresses from budget to luxury. This regional chain has deep roots in Virginia and understands what local customers want.
Queen mattresses start around $500 and go up to $2,500 for their premium lines. They carry well-known brands like Beautyrest and Stearns & Foster, with regular sales events throughout the year.
Best for: Shoppers wanting full selection with regional service and competitive pricing
Contact: 5133 Virginia Beach Blvd, Virginia Beach, VA 23462
Website: Visit their website
Phone: +1-757-497-4891
Mattress Firm Virginia Beach Boulevard
As the largest mattress retailer in the country, Mattress Firm brings extensive brand selection and competitive pricing to Virginia Beach. Their sleep specialists are trained to help you find the right mattress based on your sleep position and comfort preferences.
Queen mattresses range from around $400 to $2,000, with frequent promotional pricing and their 90-night sleep trial. They carry everything from budget-friendly options to premium brands like Purple and Casper.
Best for: Shoppers wanting maximum brand selection and sleep trial guarantees
Contact: Multiple locations
Website: Visit their website
Phone: +1-757-490-9611
Delivery Considerations
Most Virginia Beach mattress stores offer delivery throughout the Hampton Roads area, typically within 5-7 business days for standard delivery. Given our coastal location and the mix of high-rise condos near the oceanfront and suburban homes inland, it's important to confirm delivery logistics upfront.
Delivery fees usually range from $75 to $150, with some stores offering free delivery on purchases over $500. Many retailers also provide white glove service that includes setup and removal of your old mattress for an additional fee. If you live in a condo or apartment building near the beach, make sure to coordinate elevator access and any building-specific delivery requirements.
Before making your purchase, use our mattress buying checklist to ensure you've covered all the important delivery details. Military families stationed at nearby bases should ask about expedited delivery options, as many local stores offer special services for service members.
Mattress Buying Guide
Understanding Firmness Levels
Firmness is probably the most important factor in mattress satisfaction, yet it's often misunderstood. The industry typically uses a 1-10 scale, where 1 is extremely soft and 10 is extremely firm. Most people are happiest with mattresses in the 4-7 range.
Side sleepers generally prefer softer mattresses (4-6) to allow proper hip and shoulder contouring, while back and stomach sleepers often need firmer support (6-8) to maintain spinal alignment. Your body weight also matters - heavier individuals typically need firmer mattresses to prevent excessive sinking.
Don't rely solely on store descriptions like "plush" or "firm" since these terms aren't standardized. Spend at least 10-15 minutes lying on each mattress in your normal sleep position. For detailed guidance on selecting the right firmness, check out our comprehensive mattress buying guide.
Size Selection Strategy
While many couples default to a queen mattress, it's worth considering if that's really enough space for both of you. A queen provides each person with roughly the same width as a crib mattress - just 30 inches per person.
King mattresses offer significantly more space (38 inches per person) and are increasingly popular, especially in master bedrooms. However, make sure your bedroom can accommodate the extra width and that you can navigate stairs and doorways during delivery.
For single sleepers, don't automatically assume you need to downsize to a full or twin. Many people sleep better with extra space, and the price difference between queen and full mattresses is often minimal. Use our mattress size guide to determine what works best for your space and needs.
Budget Planning
A quality mattress is an investment that should last 8-10 years, making the cost per night relatively small when you break it down. For most people, spending $800-1,500 on a queen mattress provides the best balance of quality, durability, and comfort.
However, you can find perfectly good mattresses for less if you shop sales, consider outlet stores like GFO, or look at house brands from stores like Ashley. On the flip side, don't feel pressured to spend more than you're comfortable with - expensive doesn't always mean better for your specific needs.
Many Virginia Beach stores offer financing options, which can be helpful for spreading out the cost. Just make sure you understand the terms and pay attention to any promotional interest rates. Our mattress cost calculator can help you determine a realistic budget based on your priorities.
Prefer Shopping Online?
If you'd rather skip the showroom experience entirely, Sleepology offers an excellent online alternative with some unique advantages. Their commission-free pricing means you're not paying extra to cover sales commissions, and their "Double-the-difference" price match guarantee ensures you get the best possible deal.
What really sets Sleepology apart is their Price Predictor™ tool, which helps ensure you're buying at the optimal time, and their transparent, education-focused approach. You won't deal with high-pressure salespeople or confusing pricing games - just premium mattress brands all in one place with clean, no-haggle pricing.
They offer in-home white glove delivery throughout the Virginia Beach area, and you can get free delivery with code DELIVERY. For busy military families or anyone who values convenience, this can be a great way to find your perfect mattress without spending weekends driving between stores. Check out their current selection and see how their approach compares to traditional retail.
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