Quick Mattress Store Comparisons
Here's a fast-reference look at what each store along the I-35 corridor in Selma brings to the table. Use this to narrow down your shortlist before you make the drive.
| Store Name | Specialty | Price Range | Best For |
|---|
| Rooms To Go | Mattress and bedroom furniture bundles | $$ | One-stop bedroom shoppers |
| Denver Mattress | Factory-direct mattresses, adjustable bases | $-$$ | Value-driven buyers who want quality without retail markup |
| Furniture Row | Full furniture and mattress selection | $$ | Shoppers furnishing an entire room |
| Mattress Firm Clearance Center The Forum (Elite Retailer) | Clearance and in-stock mattresses, major brands | $-$$$ | Audience favorite - Deal-seekers and same-day pickup |
| Sleep Number | Adjustable-firmness smart beds | $$$ | Couples with different firmness preferences |
Top Mattress Stores in Selma
All five of these stores sit right along I-35 N in Selma, which makes comparison shopping on a Saturday morning very doable. Here's what you'll actually find at each one.
Rooms To Go
Rooms To Go on I-35 N is a solid pick if you want to buy a mattress and a bedroom set at the same time without driving all over town. The showroom carries a good range of Sealy and Tempur-Pedic options alongside their bedroom furniture collections, so you can visualize the whole room in one visit. They run frequent promotions, especially around holidays, that can make a full bedroom package genuinely affordable.
Queen mattresses generally start around the mid-$300s for entry-level options, with Tempur-Pedic and premium memory foam models running well above $1,000. Financing options are available in-store.
Best for: Shoppers who want to buy a mattress and bedroom furniture together in one trip
Contact: 15339 I-35 N Ste A, Selma, TX 78154
Website: Visit their website
Phone: +1-210-526-3170
Denver Mattress
Denver Mattress cuts out the middleman by manufacturing many of their own mattresses, which means you're often paying less for comparable quality than you would at a standard retail store. The Selma location shares a building with Furniture Row at 15380 I-35 N, so you can swing between both stores easily. Staff tend to be knowledgeable about sleep positions, firmness, and base options without pushing you toward the most expensive thing on the floor.
Queens typically start around $300 for their basic innerspring models, with their Doctor's Choice and Telluride lines landing in the $600-$1,200 range. Adjustable base bundles are a popular add-on here and are often priced well below what you'd pay at bigger national chains.
Best for: Budget-conscious shoppers who want factory-direct pricing on quality mattresses
Contact: 15380 I-35 N, Selma, TX 78154
Website: Visit their website
Phone: +1-210-424-1890
Furniture Row
Furniture Row is the larger parent store next door to Denver Mattress, and it carries a broad selection of bedroom furniture alongside mattresses from national brands. If you're putting together a whole room on a budget, the ability to pick out a bed frame, dresser, and mattress in one place saves a lot of back-and-forth. The store is well-organized and staff are generally easy to find without feeling like you're being followed around.
Mattress pricing here skews mid-range, with queen options typically running from around $400 to $1,500 depending on the brand and construction. Current promotions are usually posted on their website and often include free delivery or accessory bundles.
Best for: Anyone furnishing a bedroom from scratch who wants furniture and a mattress in one stop
Contact: 15380 I-35 N, Selma, TX 78154
Website: Visit their website
Phone: +1-210-424-1885
Mattress Firm Clearance Center The Forum
This is the Mattress Firm Clearance Center location serving the Selma and surrounding areas, and it comes highly recommended by our audience as a go-to spot for finding real deals on brand-name mattresses. As an Elite Retailer partner, this location carries a rotating stock of clearance, floor model, and open-box mattresses from brands like Sealy, Serta, Beautyrest, and Tempur-Pedic at prices that are noticeably lower than standard retail. The clearance format means inventory changes often, so if you see something you like, it's worth moving on it. Staff are trained to help you find a good match for your sleep style, not just move product.(Elite Retailer)
Clearance queens can start as low as the high-$200s, with premium models heavily discounted from their original price points. Same-day or next-day pickup is often available on in-stock clearance pieces, which is a real advantage if you need a mattress quickly.
Best for: Audience favorite - Deal-seekers, last-minute buyers, and anyone who wants a name-brand mattress at a clearance price
Contact: Multiple locations
Website: Visit their website
Phone: +1-210-658-7000
Sleep Number
Sleep Number at the Selma location on I-35 N is a specialty retailer through and through. Every bed uses adjustable air chambers so each sleeper can dial in their own firmness number, which makes it particularly well-suited for couples who can never agree on how firm a mattress should feel. The higher-end models include sleep tracking and responsive firmness adjustment throughout the night.
Sleep Number beds start around $1,000 for a queen and move up significantly from there for smart bed models with all the tech features. This is a long-term investment purchase, and the in-store experience is designed to help you find your specific number before you commit.
Best for: Couples with different firmness preferences, or anyone interested in sleep-tracking technology
Contact: 15069 I-35 N Building 1 Suite 102, Selma, TX 78154
Website: Visit their website
Phone: +1-210-651-0873
Delivery Considerations
Most of the stores along I-35 N in Selma serve the greater San Antonio metro area, so delivery coverage is generally solid whether you're in Selma proper, Schertz, Universal City, or Live Oak. That said, delivery windows, fees, and setup policies vary a lot from store to store, so it's worth asking specifically before you finalize your purchase.
Rooms To Go and Furniture Row both offer scheduled delivery with setup included, though fees depend on your order total and any active promotions. Denver Mattress frequently runs free or discounted delivery deals, especially when you bundle an adjustable base. Mattress Firm Clearance Center locations often allow in-store pickup for clearance items, which can save you the delivery fee entirely if you have a truck or SUV. Sleep Number uses their own white-glove delivery team, which includes full setup and removal of your old mattress in most cases.
Always ask about old mattress removal before delivery day. Some stores include haul-away at no charge, others tack on a fee, and a few won't do it at all. Knowing this upfront saves a headache. For more on what to expect during delivery and setup, check out our mattress shopping checklist - it covers questions worth asking every store before you sign anything.
Mattress Buying Guide
Shopping for a mattress in Selma doesn't have to be overwhelming. Five stores within a short stretch of I-35 means you can test a dozen mattresses in one afternoon if you plan it right. Here's what to think about before you walk in the door.
Understanding Firmness Levels
Firmness is the single thing most shoppers get wrong, usually because the labels on the floor models don't always match how a mattress actually feels over time. "Medium" at one brand can feel like "firm" at another. Go by how the mattress feels when you lie in your actual sleep position for at least five minutes - not just how it feels when you sit on the edge.
Side sleepers generally do better with softer options that allow the shoulder and hip to sink in slightly. Back and stomach sleepers typically need more support, which usually means a medium-firm to firm rating. If you share a bed with someone who has a completely different preference, that's when a dual-adjustable option like Sleep Number starts making real sense.
Our full mattress buying guide breaks down firmness by sleep position and body type in more detail if you want to dig into the specifics before your store visit.
Size Selection Strategy
Most adults buying for a master bedroom in the Selma area end up choosing between a queen and a king. Queens fit most standard rooms comfortably and leave enough space for nightstands. Kings give you more sleeping surface but require a larger room - ideally at least 12 feet wide - to not feel cramped.
If you're buying for a guest room or a teenager, a full is often the right call. Twin XL is worth considering for taller individuals in smaller spaces. Before you commit to a size, measure your room and doorways. A king mattress will not fit through some older doorframes without being maneuvered carefully, and a few rooms in older homes around the area make this a real issue on delivery day.
Our mattress size guide includes a room dimension chart that can help you figure out exactly what fits before you fall in love with a mattress that won't work in your space.
Budget Planning
Set a real budget before you walk into any store on I-35, because showrooms are designed to move you up in price. That's not a criticism - it's just how retail works. Knowing your ceiling in advance keeps the conversation focused.
For a queen, you can find a decent mattress starting around $300 at Denver Mattress or Mattress Firm Clearance Center. A quality mid-range queen from Sealy, Beautyrest, or a comparable brand typically falls between $700 and $1,200. Premium options like Tempur-Pedic or Sleep Number smart beds run $1,500 and up. Don't forget to budget for an adjustable base if that's something you want - they're often sold separately and can add $400 to $900 to the total.
Use our mattress budget calculator to get a realistic sense of what you should expect to spend based on your sleep needs and preferences. It takes about two minutes and can help you avoid sticker shock in the showroom.
Prefer Shopping Online?
If you'd rather skip the showroom experience entirely and shop from your couch, Sleepology is worth a serious look. They operate without sales commissions, which means the price you see is based on the mattress - not on what a salesperson needs to hit for their quota. Their "double-the-difference" price match guarantee and Price Predictor™ tool make it easy to feel confident you're not overpaying. They carry premium brands all in one place with transparent, no-haggle pricing and an education-focused approach to helping you find the right fit. Delivery is white-glove and in-home, and right now you can get free delivery with code DELIVERY at checkout. Claim your free delivery here.