Quick Mattress Store Comparisons
Here is a fast look at the five mattress stores serving Wake Forest so you can zero in on the right fit before you even leave the house.
| Store Name | Specialty | Price Range | Best For |
|---|
| Mattress Firm Wake Forest Crossing | Wide brand selection, frequent sales | $$ - $$$ | Shoppers who want name brands and flexible financing |
| Mattress Warehouse of Wake Forest | Value-focused selection, regional chain | $ - $$ | Budget-conscious buyers who still want a showroom experience |
| Mattress By Appointment Wake Forest NC | By-appointment, low-overhead pricing | $ - $$ | Buyers who want a relaxed, no-crowd shopping visit |
| Mattress Now - Wake Forest Store | Local independent, quick availability | $ - $$ | Same-day or next-day needs on Capital Blvd |
| Sleep Number | Adjustable air technology, smart sleep tracking | $$$ - $$$$ | Couples with different firmness preferences or tech-focused shoppers |
Top Mattress Stores in Wake Forest
Below you will find a profile of each store. I have listed them in priority order so the ones worth your attention most are right at the top.
Mattress Firm Wake Forest Crossing
Mattress Firm is the largest mattress chain in the country, and the Wake Forest Crossing location carries that depth of selection with it. You will find well-known brands like Sealy, Serta, Tempur-Pedic, and Beautyrest all under one roof, and the sales staff can walk you through differences in feel and support without making the whole thing feel like a car dealership. They run promotions regularly, and financing options are almost always available for people who do not want to pay everything upfront.
Queen sets start around $400 on the lower end and climb well into the thousands for premium models. If you are replacing a mattress and need the old one gone, ask about haul-away service at the time of purchase.
Best for: Shoppers who want name brands and flexible financing
Contact: Multiple locations
Website: Visit their website
Phone: +1-919-554-9292
Mattress Warehouse of Wake Forest
Mattress Warehouse is a regional chain with a solid footprint across the Mid-Atlantic and Southeast, and their Wake Forest presence gives local shoppers access to a dependable selection at prices that tend to undercut the biggest national chains. The showroom setup is approachable, staff are generally low-pressure, and the store stocks a good range of innerspring, hybrid, and memory foam options. If you are working with a tighter budget but still want to lie down on a mattress before you buy, this is a smart stop.
Expect queen prices starting somewhere around $300 to $500 for their entry-level models, with mid-range hybrids in the $700 to $1,200 range.
Best for: Budget-conscious buyers who still want a showroom experience
Contact: Multiple locations
Website: Visit their website
Phone: +1-984-235-6743
Mattress By Appointment Wake Forest NC
This one works a little differently than a typical showroom. Mattress By Appointment operates on a scheduled visit model, which means you set up a time, walk in without crowds or distractions, and get focused attention from someone who can actually spend time on your specific needs. The lower overhead that comes with that model often translates into better prices than you would see at a traditional retail store. They carry name-brand mattresses and can be a genuinely good option for shoppers who feel rushed or pressured in a busy showroom environment.
Pricing varies by brand and model, but the by-appointment format is specifically designed to pass savings along. Call ahead or check their site to book your slot before heading over to Unicon Drive.
Best for: Buyers who want a relaxed, no-crowd shopping visit
Contact: 5107 Unicon Dr STE C, Wake Forest, NC 27587
Website: Visit their website
Phone: +1-919-247-4167
Mattress Now - Wake Forest Store
Mattress Now sits right on Capital Boulevard, which makes it one of the most convenient stops for anyone driving the main corridor through Wake Forest. As an independent local store, they tend to move faster on availability than the big chains, and if you need something in a hurry, that matters a lot. The selection covers the basics well, with innerspring, memory foam, and hybrid options at accessible price points.
Queen mattresses generally start in the $300 to $500 range, making this a solid option if you are trying to stay on the practical side of the budget. Worth a quick visit before you commit elsewhere on Capital Blvd.
Best for: Same-day or next-day needs on Capital Blvd
Contact: 12267 Capital Blvd, Wake Forest, NC 27587
Website: Visit their website
Phone: +1-919-263-9193
Sleep Number
Sleep Number is its own category. Their mattresses use adjustable air chambers so each side of the bed can be set to a different firmness level, which is a genuinely practical solution for couples who never agree on how firm or soft a mattress should be. The Wake Forest location, just off Dr. Calvin Jones Highway in Suite 130, also carries their smart sleep tracking technology, which monitors your sleep quality over time and suggests adjustments. It is a more involved buying experience than a standard showroom, but the staff are trained specifically on the product line and tend to know it well.
Sleep Number mattresses run from around $1,000 for entry-level queens up to $4,000 or more for the high-end Climate360 models. If you are a tech-oriented shopper or part of a couple with mismatched sleep preferences, this store is worth the trip.
Best for: Couples with different firmness preferences or tech-focused shoppers
Contact: 505 Dr Calvin Jones Hwy Suite 130, Wake Forest, NC 27587
Website: Visit their website
Phone: +1-984-241-9199
Delivery Considerations
Delivery in the Wake Forest area is pretty straightforward for most of these stores, but there are a few things worth knowing before you finalize a purchase. Most chain locations like Mattress Firm offer scheduled delivery windows, typically a two to four hour window on a day that works for your schedule. Independent stores like Mattress Now may have more flexibility or faster turnaround, so it is worth asking directly.
Haul-away of your old mattress is not always free or automatic. Some stores include it, some charge a small fee, and some do not offer it at all. Confirm this before you buy so you are not stuck arranging separate disposal. Wake Forest does have bulk item pickup through the town's sanitation schedule, but you will want to check current guidelines since those rules can change.
Setup fees are another thing to ask about up front. White glove delivery, which means they bring the mattress to your bedroom and set it up on the frame, is sometimes included and sometimes an add-on. If you are buying a heavy hybrid or a platform bed frame at the same time, that extra setup help can be worth paying for. Check out our mattress shopping checklist for a full list of questions to ask at the store before signing anything.
Mattress Buying Guide
Understanding Firmness Levels
Firmness is probably the most personal part of picking a mattress, and it is also the one that trips people up the most. The standard scale runs from 1 (extremely soft) to 10 (extremely firm), and most mattresses sold in stores fall somewhere between 3 and 8. What feels medium-firm to one person can feel rock-hard to someone lighter or much softer to someone heavier.
Side sleepers usually do best in the 3 to 5 range because softer foam cushions the shoulders and hips. Back and stomach sleepers typically want something in the 5 to 7 range for better spinal support. If you share the bed with someone who sleeps differently, an adjustable option like Sleep Number or a zoned hybrid could be worth the higher price tag.
Our full buying guide breaks this down in a lot more detail if you want to go deeper on firmness before you head to the store.
Size Selection Strategy
A lot of people size down when they should size up, usually because they are thinking about their current room without actually measuring it. A queen mattress is 60 by 80 inches. A king is 76 by 80. That 16-inch width difference is huge for couples, but it also means you need roughly 2 extra feet of room width to make a king work comfortably with nightstands on both sides.
If you are outfitting a guest room or a kids room, a full (54 by 75 inches) is a good middle ground. Twin XL is the right call for taller teenagers or a college-bound student. Use our mattress size guide to check dimensions against your actual room measurements before you walk into the store.
Budget Planning
Setting a budget before you shop saves you from getting upsold into something you did not need. A good rule of thumb for a queen mattress in Wake Forest is this: under $600 gets you decent innerspring or basic foam, $700 to $1,200 gets you into solid hybrid territory, and $1,500 and above is where you start finding high-end foam and adjustable options.
Do not forget to factor in the foundation or box spring, which some mattresses require. A new bed frame, a mattress protector, and delivery fees can add $200 to $400 to the total cost pretty quickly. Our mattress budget calculator can help you plan the full number before you commit.
Sales in Wake Forest tend to line up with national holidays like Memorial Day, Labor Day, and Presidents Day. If you have a little flexibility on timing, waiting for one of those windows can save you a meaningful amount, especially on the bigger-ticket options.
Prefer Shopping Online?
If you would rather skip the showroom entirely, Sleepology is a legitimate online option worth knowing about. They operate without sales commissions, which means pricing is clean and there is no pressure to upgrade. Their Price Predictor tool helps you figure out whether you are actually getting a good deal, and they back purchases with a "double-the-difference" price match guarantee. You get access to premium brands all in one place without the sales floor experience. Delivery is white glove and in-home, and right now you can get free delivery using code DELIVERY at checkout. Use this link to claim it: shopsleepology.com/discount/DELIVERY. For shoppers in Wake Forest who already know what they want, this is a genuinely practical way to buy.
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