Best Mattress Stores in Roanoke, Virginia [2026 Guide]

Quick Mattress Store Comparisons

Top Mattress Stores in Roanoke

Ashley Store

Ashley Store brings their nationwide furniture expertise to multiple Roanoke locations, offering a solid selection of mattresses alongside complete bedroom furniture. Their showrooms feature everything from budget-friendly options to premium memory foam and hybrid models.

You'll find queens starting around $400, with frequent sales and financing deals that make higher-end mattresses more accessible. They carry their own Ashley Sleep line plus select name brands.

Best for: Shoppers wanting to coordinate their entire bedroom setup
Contact: Multiple locations
Website: Visit their website
Phone: +1-540-265-4545

Schewels Home

This Virginia-based furniture chain has been serving the region for decades, with their Ferncliff Avenue location offering a nice mix of mattresses from trusted brands. As a regional retailer, they often have better insight into what works well in our climate and for local preferences.

Their mattress selection includes both budget and mid-range options, with queens typically starting around $300. Staff here tend to be knowledgeable about the products they carry and can offer genuine recommendations.

Best for: Shoppers who prefer supporting regional businesses with local expertise
Contact: 3602 Ferncliff Ave NW, Roanoke, VA 24017
Website: Visit their website
Phone: +1-540-366-7246

Ollie's Bargain Outlet

Don't overlook Ollie's on Valley View Boulevard if you're hunting for a mattress deal. While their inventory rotates based on closeout purchases, you can often find brand-name mattresses at significant discounts.

The catch is limited selection and no guarantees on what brands will be available, but queens can sometimes be found for under $300. It's worth a quick stop if you're flexible on brand and want maximum savings.

Best for: Budget shoppers who can be flexible on brand and timing
Contact: 4943 Valley View Blvd NW, Roanoke, VA 24012
Website: Visit their website
Phone: +1-540-204-4981

Grand Home Furnishings

Grand Home Furnishings operates multiple locations in the Roanoke area and positions itself as a higher-end furniture and mattress retailer. They carry well-known mattress brands and often have knowledgeable sales staff who can walk you through different comfort levels and technologies.

Expect to find queens starting around $500, with their focus clearly on mid to upper-tier mattresses. They frequently run promotional financing deals that can make premium mattresses more budget-friendly.

Best for: Shoppers seeking name brands with solid financing options
Contact: Multiple locations
Website: Visit their website
Phone: +1-540-563-2070

Mattress Warehouse of Roanoke - Valley View

As their name suggests, this store focuses specifically on mattresses, which means more floor models to try and staff who really know sleep products. Their Valley View location and other Roanoke area stores offer a wide range of brands and price points.

Queens typically start around $300 for basic models, going up to $1,500+ for premium options. Since mattresses are their specialty, you'll usually find better selection and more detailed product knowledge here.

Best for: Serious mattress shoppers who want extensive selection and expertise
Contact: Multiple locations
Website: Visit their website
Phone: +1-540-366-0680

Mattress Firm Roanoke Electric Road

The national Mattress Firm chain brings consistent policies and a wide brand selection to their Roanoke locations. You'll find most major mattress brands here, from Sealy and Serta to Tempur-Pedic and Purple.

Queens start around $400, and they frequently run sales events with significant markdowns. Their 90-night sleep trial and standardized return policies can provide peace of mind, especially for first-time mattress buyers.

Best for: Shoppers who want national chain consistency and sleep trial options
Contact: Multiple locations
Website: Visit their website
Phone: +1-540-772-0235

Delivery Considerations

Most Roanoke mattress stores offer delivery throughout the valley, but service can vary significantly between retailers. Expect delivery fees ranging from $50-$150, with some stores waiving delivery on purchases over certain amounts (usually $500-$1,000).

Given Roanoke's geography with Mill Mountain and the surrounding hills, delivery times can be affected by your specific location. Stores downtown or near Center In The Square typically receive faster service, while areas further out might have longer delivery windows. Most retailers offer old mattress haul-away for an additional $25-$50, which is often worth it given disposal challenges in the area.

Be sure to measure your doorways, stairwells, and bedroom access before delivery day. Many Roanoke homes, especially those near the historic districts around the Virginia Museum of Transportation, have narrow hallways that require careful planning. Use our pre-delivery checklist to avoid any surprises on delivery day.

Mattress Buying Guide

Understanding Firmness Levels

Mattress firmness is typically rated on a scale from 1-10, with 1 being extremely soft and 10 being rock hard. Most people find their sweet spot between 4-7, but personal preference, sleeping position, and body weight all play crucial roles in determining your ideal firmness level.

Side sleepers generally prefer softer mattresses (4-6) that allow for pressure point relief at the hips and shoulders. Back sleepers often find medium firmness (5-7) provides the right balance of support and comfort. Stomach sleepers typically need firmer support (6-8) to prevent their midsection from sinking too deeply.

Don't rely solely on a quick showroom test. Plan to spend at least 10-15 minutes on each mattress you're seriously considering, and try lying in your normal sleeping positions. Our comprehensive buying guide covers firmness selection in much more detail.

Size Selection Strategy

Choosing the right mattress size goes beyond just fitting your bedroom space. Consider both your current needs and potential future changes. A full size might work for a single person now, but could feel cramped if your living situation changes.

Queen mattresses remain the most popular choice for good reason - they offer enough space for couples while fitting in most bedrooms. King sizes provide maximum comfort but require significantly more floor space and can be challenging to maneuver through narrow doorways common in older Roanoke homes.

Measure your bedroom carefully, leaving at least 24 inches on each side for walking space. Remember that box springs (if needed) and bed frames add to the overall footprint. Check out our detailed mattress size guide for specific dimensions and space planning tips.

Budget Planning

A quality mattress is an investment in your health and daily well-being, but that doesn't mean you need to break the bank. Set a realistic budget before you start shopping, keeping in mind that you'll likely use your mattress for 7-10 years or more.

In the Roanoke market, expect to spend at least $300-$500 for a queen-size mattress that will provide decent support and durability. Mid-range options ($600-$1,200) typically offer better materials, longer warranties, and more advanced features like cooling technology or motion isolation.

Don't forget to factor in additional costs like delivery, setup, old mattress removal, and potentially a new box spring or adjustable base. Many retailers offer financing, but read the terms carefully - 0% interest promotions can be great if you can pay within the promotional period, but often carry high rates afterward.

Prefer Shopping Online?

If you'd rather skip the showroom experience entirely, Sleepology offers a compelling online alternative with several advantages over traditional retail. Their commission-free pricing means you're not paying extra to cover sales commissions, and their "double-the-difference" price match guarantee ensures you're getting the best deal available.

What sets Sleepology apart is their Price Predictor™ tool and transparent, education-focused approach - no high-pressure tactics, just honest guidance to help you find the right mattress. They feature premium brands all in one place with clean, no-haggle pricing and offer white glove delivery service.

Roanoke area customers can get free delivery with code DELIVERY, making it a convenient option whether you live near Mill Mountain Star or anywhere else in the valley. Shop Sleepology with free delivery and experience mattress buying without the showroom pressure.