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The Ethical Mattress Co

Millburn, NJ

4.9(53 reviews)
2 active offers5 store perks
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About The Ethical Mattress Co

The Ethical Mattress Company offers a selection of toxin-free mattresses, including their own Essential Collection and Avocado brand products. They provide free delivery locally and free shipping elsewhere, along with a 100-night comfort guarantee. Their mattresses are made with organic cotton, wool, and latex, and are proudly made in the USA.

Current Promotions
Last updated Aug 4, 2025

The Ethical Mattress Company is offering several promotions, including up to 20% off on all mattresses during the Black Friday Sale, with savings up to $1,500 on select models. Additional discounts are available on Natural Dreams Essential and Talalay mattresses with specific codes, and Shifman mattresses with another code. Free delivery is offered on all mattresses, with free shipping in the Continental USA and free local delivery in New Jersey. Financing options with 0% APR are available through various partners, with no impact to your credit score.

  • Use code EDL10 at checkout to save an extra 10% on Natural Dreams Essential mattresses. Free shipping in the Continental USA and a 100-Night Comfort Guarantee.Expires: OngoingCode EDL10 must be applied at checkout; free shipping applies to Continental USA.
  • Use code EDL20 at checkout to save 20% on Shifman mattresses. Plus, receive 2 free custom-made luxury pillows with the purchase of a Shifman mattress. Free White Glove Delivery in New Jersey and a 100-Night Comfort Guarantee.Expires: OngoingCode EDL20 must be applied at checkout; free pillows and delivery available; free delivery applies to New Jersey.
Purchase Incentives
  • Free delivery on all mattresses, including Avocado and Shifman models. Free shipping in the Continental USA and free local delivery in New Jersey.Free shipping applies to Continental USA; free local delivery applies to New Jersey.
  • Buy now, pay later options available with 0% APR financing through partners like Klarna, Affirm, Afterpay, and PayTomorrow. No impact to your credit score.Financing terms vary by partner; approval required; no impact to credit score.
  • Locally owned
  • Free Delivery locally, Free Shipping everywhere else
  • Rest Easy with our 100-Night Comfort Guarantee
Mattress Selection

Brands

Avocado

Ideal for

All sleepers

Technology

Hybrid

Assortment

Pillows
Mattress Toppers
Adjustable Bases
Sheets
Protectors
Kid's Mattress
Crib Mattress

Price range

$
$$
$$$
$$$$

Price range not yet reported

What Your Neighbors Say

Real Google reviews from nearby shoppers

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Average rating 4.9 · 53 reviews

Last updated Aug 18, 2026

Monica Liang-Allen· 5★ · 2026-07-02T20:06:17.275661463Z

Thank you for your superb mattress recommendation and excellent customer service! We were long overdue for a new mattress (ours was 12 years old) and truly appreciated the great professional service and recommendation by Joe at the Ethical Mattress in Millburn, NJ. We were pleased to try different mattresses at their showroom and ended up with an Avocado Green 11" semi-firm mattress. We have had it for a few weeks now and it has been wonderful and a dream to sleep on. With the natural and organic materials of wool, latex and cotton, it has been naturally cooling than our previous mattress, even during high temperatures of the summer. We also purchased Avocado cotton sheets which are cooling as well and their pillows. I was able to customize my pillow with The Pillow Bar, which I enjoyed. We also appreciate the timely white-glove service by Joe and his team - they were very responsive and punctual on the delivery date. It was also great to have the chance to support our local businesses. The handwritten note was a very nice touch in the entire experience. Overall, this was an excellent mattress buying experience for us and I would highly recommend The Ethical Mattress Co for anyone looking for a new mattress. Thank you for being a Dream to work with! - Monica Liang-Allen, South Orange, NJ.

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Lou Redmond· 5★ · 2026-01-03T21:01:09.036010913Z

Hands down best mattress buying experience we’ve had. It’s clear they are not just about selling you a mattress and forgetting about you. Brian continued to help us after the fact with a few issues that came up. He is super knowledgeable and really wants the best for you. Highly recommend, you will not be disappointed!

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Psomi Psomas-Jackloski· 5★ · 2026-04-24T17:51:17.223635667Z

I love my mattress. I’m an older woman who needs a cool sleep and this mattress provides this for me. It is also comfortable to sleep on. The pillows and sheets are dreamy. Finally, I tried my one pillow for a time and it just did not work for me. Bryan, the owner figured out a way to make it right for me. I have only accolades for Ethical Mattress. Thanks for your great service and wonderful products.

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Nicholas Daly· 5★ · 2026-07-26T16:37:48.187523992Z

Surprised there aren't more reviews. This is the only place I found within a few hours radius of my home that allows you to test non-toxic mattresses. I got my model for a very reasonable price (essentially the same price as conventional but with more peace of mind). Bryan was a breeze to deal with and an inspiring business owner. He showed us a few options, gave us the logic behind everything, and walked out boxed-up mattress right out to the car and loaded it in. From what I can tell, he is running both a tight ship and one that is steered in the right direction. Just a straightforward and effective operation all around. I hope more American businesses trend back to this positive model. Thanks to Bryan and his team.

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Susan Carter· 5★ · 2026-05-20T15:57:37.553804043Z

Brian educated me thoroughly on all of the healthy features of the mattresses. No toxic chemicals! It couldn’t have been easier to select a mattress in the pleasant show room and bring it home in a box. I couldn’t recommend The Ethical Mattress more highly and will certainly be using them again!

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